As the name suggests, the discipline of marketing is dynamic and huge comprising marketing and management studies. In a business organisation, as much crucial it is to create a product, as important is to create a market for that product. The task of creating and finding the correct market and creating prospected customers is carried out by the marketing management department of a given organisation. The marketing department of an organisation lays down the plan and strategies which the company will employ in accordance with the sales department. The roadmap of how a company will market its product and make it available to the final consumer of the product or service is decided by the marketing team.