A Know-How on Marketing


Marketing is the trail of activities of a company associated with buying and selling of a product or service. In simple words, marketing is what you say, how you present your products and state the reasons to the target market why they should buy it. Marketing is a business discipline concerned with the practical marketing techniques and the firm’s marketing resources and activity management. The need for marketing management is felt because of the globalization that has facilitated the cross borders marketing.

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